Buchanan's - Estamos En Familia

B U C H A N A N ‘ S

Estamos En Familia.

Buchanan’s wanted to redefine their tired brand image in Latin America, ushering a new generation of whisky drinkers to remove it from the top shelf and share it with those closest to them. So we welcomed the world, and global music icon and Latin Grammy winner BZRP, to meaningfully gather around with the people who matter most to them for a Domingo Familiar. We even created chosen family portraits and put them on billboards around Latin America, to remind the world that the more we gather with our chosen familias, the richer life gets.

Featured in InPuertoRico and garnered over 48.5 million views on Instagram.