Carl's Jr. / Hardee's Philly & Chicken
Carl’s jr. / Hardee’s
GIVING AMERICA THE BIRD AND MESSING WITH PHILLY
Carl’s Jr. and Hardee’s were looking to grab people’s attention and debut their new Philly Cheesesteak and Chicken menu items.
So we partnered with a NASCAR legend to grab the internet’s attention with a headline-grabbing stunt, we filmed a UFO sighting, and even used AI to generate literal clickbait.
CREDITS
AGENCY: 72&Sunny
CREATIVE DIRECTOR: Fran Puppio & Gabo Curielcha
SENIOR COPYWRITER: Paul Curry
SENIOR ART DIRECTOR: Mack Keck
COPYWRITERS: Josh Lampley and Megan Plevy
ART DIRECTORS: Sammy Joe Temple and Jae Who
