I N S T A G R A M

What you shine a light on
shows us all who we can be.

The resulting work is a celebration of youth and of the power they wield. A call-to-action that’s as easy to participate in as any: explore who you can be on Instagram, and show us what we can be in the process. Because who you are, and who we’ll be, is yours to make.

Credits

AGENCY: Johannes Leonardo New York

GROUP CREATIVE DIRECTORS: Jeph Burton, Hunter Hampton

ART DIRECTORS: Austin Haas

COPYWRITER: Joshua Lampley

DIRECTOR: rubberband

PRODUCTION: Smuggler

EXECUTIVE PRODUCER: Tina Diep

PRODUCER: Siobhan Spence-Edwards

VFX: Blacksmith

STILLS PHOTOGRAPHER: Sophie Hur